The Big A.I. Opportunity Hotels Are Missing

Hospitality brands have more guest data than ever before — but most still aren't using it to create truly personalized experiences. Recorded at the Digital Transformation Summit in Arlington, Texas, Bryan sits down with Billy Fischer, EVP of Business Development at Very Good Ventures, to talk about where AI is actually headed in hospitality.

Billy breaks down the disconnect between massive data warehouses and the actual guest experience, explaining why many hotel, travel, and restaurant brands have built powerful systems without creating meaningful personalization.

The conversation also digs into the rise of generative AI, how customer expectations are changing, where brands should start experimenting, and why the smartest operators focus on solving one friction point at a time rather than chasing every new tool.