The Big A.I. Opportunity Hotels Are Missing
37 minutes
Season 5
Episode 3
In This Conversation
Hospitality brands have more guest data than ever before — but most still aren't using it to create truly personalized experiences. Recorded at the Digital Transformation Summit in Arlington, Texas, Bryan sits down with Billy Fischer, EVP of Business Development at Very Good Ventures, to talk about where AI is actually headed in hospitality.
Billy breaks down the disconnect between massive data warehouses and the actual guest experience, explaining why many hotel, travel, and restaurant brands have built powerful systems without creating meaningful personalization.
The conversation also digs into the rise of generative AI, how customer expectations are changing, where brands should start experimenting, and why the smartest operators focus on solving one friction point at a time rather than chasing every new tool.
Key Topics
AI & Guest Personalization
Generative AI in Hospitality
Practical Implementation vs. Hype
In This Episode:
Why hotel and travel digital experiences have stagnated despite better data
How AI can bridge the gap between data warehouses and real-time personalization
Common mistakes brands make when implementing new technology
Testing AI through targeted guest journey touchpoints, not wholesale rollouts
Separating genuine AI use cases from industry hype
What AI means for job displacement versus workforce transformation
Generative UI and the future of customer experience design
Billy Fischer
EVP Business Development
Very Good Ventures (VGV)
About Our Guest
Billy Fischer is Executive Vice President of Business Development at Very Good Ventures (VGV), where he leads partnership development and market expansion. He brings extensive experience in growth and sales leadership, having previously held senior sales and marketing roles at Fueled, WillowTree, and Dynamit, with a track record of driving digital product consulting and commercial growth.
